About Cookology
Cookology has been delivering top-notch kitchen appliances to customers since 2011. With warehouses brimming with over 100,000 units ready for next-day delivery—without the eye watering showroom prices—they’re all about keeping customers happy and kitchens stylish at affordable prices.
The Brief
Last year, the Cookology team found themselves in a bit of a pickle. They’d been shortlisted for the coveted Which? ‘Best Appliance Brand of the Year’ award, but their social media presence had, shall we say, seen better days. Sporadic posts and a touch of neglect had left their newsfeeds looking a tad unloved. They knew they needed a helping hand to spice things up.
What did Moxie Marketing do?
We rolled up our sleeves, brewed a proper cuppa, and got stuck into creating a social media strategy. Our mission? To boost brand awareness and get Cookology’s name on everyone’s lips. Armed with user-generated content, irresistible competitions, handy household tips, and special offers, we got to work sprinkling some Moxie magic across their social platforms.
And the results?
Oh, they were nothing short of brilliant! In just six months, on their Facebook and Instagram accounts we achieved:
- 23.19% average post engagement rate, compared to the retail industry’s modest 0.85%—a staggering 2,600% difference!
- 392% increase in post reactions (think thumbs-ups and hearts galore).
- 264% boost in post shares—because who wouldn’t want to share a Cookology bargain?
- 93.1% more followers joined the Cookology fan club.
- 7.58% audience growth rate, while the retail industry average lagged at -2.51%.
Those are some seriously tasty stats, don’t you think?
Need to add a little Moxie to your marketing? Contact us today.
